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Qualitel Corporation

Updating technology results in big payoff for turnkey
electronics manufacturer

Overview

In 1999, Qualitel Corporation, a Redmond, Washington-based contract electronics manufacturer, earned $2.85 million in revenue. Just one year later, after implementing a new business model and the Intuitive ERP system, Qualitel's revenue exploded 471 percent to $12.89 million, earning them a #6 ranking in the Puget Sound Business Journal's "100 Fastest-Growing Private Companies" in Washington State.

The Challenge

Before that 10 million-dollar increase in revenue, Qualitel's revenues had been growing 30 to 40 percent a year, but their current systems (which consisted of QuickBooks accounting and a homemade Microsoft Access order entry system) weren't expandable or comprehensive enough to support new business strategies, and as a result, Qualitel couldn't keep up with growing demand.

The Solution

After considering several mid-range ERP packages, Qualitel selected Intuitive ERP from Intuitive Manufacturing Systems.

Intuitive ERP's one hundred percent Microsoft technology infrastructure initially prompted Qualitel's decision to implement Intuitive ERP. The benefits of Intuitive ERP's Microsoft-standardized architecture include an extremely flexible and easy to use interface and integration with other Microsoft programs. Also important to Qualitel was Intuitive ERP's high level of configurability and ease of modification. Combined, these factors ensure efficient implementation and on-going management of Qualitel's Intuitive ERP system.

Other contributing factors included Intuitive's low total cost of ownership, planning and procurement features, and the functionality to enable a turnkey business strategy. "Our goal was to get a system that works, is easily implemented, expandable, and easily modified…and that was met," said Tuanhai Hoang, Qualitel's president.

Qualitel's Results

Implementing Intuitive ERP was a significant step in Qualitel's strategy to modernize their operations.

In October 2000, Qualitel attended the Intuitive training class. By November, they had learned and implemented the Intuitive ERP system. "Every time I show someone how to use the system, I say, 'isn't that intuitive?'" commented David North, Qualitel's vice-president of business development, on Intuitive ERP's ease of use. "It helps keep the data clean. Flow is logical. Every module is consistent and once you know how to use a portion of the forms, you can use the rest seamlessly."

Implementing Intuitive ERP enabled Qualitel to make a dramatic change to their business model. In January of 2001, they began entering one million dollars' worth of turnkey orders. And, instead of relying on customers to supply materials (as they had done in the past), Qualitel began to procure and manage their own materials with the planning and purchasing features of Intuitive ERP, in addition to assembling the products.

With the infrastructure in place to keep up with new demand, Qualitel has been able to reduce costs, increase customer satisfaction, shorten cycle times, and is experiencing faster inventory turns. They can now forecast demand to suppliers, and even send suppliers forecasts out to a year. They have dramatically decreased lead times, and increased on-time delivery to ninety percent, up from thirty percent beforehand. These kinds of benefits have resulted in increased profitability and have allowed Qualitel to provide more competitive services to their customers.

Intuitive ERP provided new ways for Qualitel to improve their business processes. Qualitel can now use multi-level bills of material, something they weren't able to do before. They implemented Intuitive's Shop Floor Control module and now utilize bar coding in their operations. Qualitel was also pleased with how smoothly Intuitive ERP data could be exported to Microsoft Excel or Word.

Qualitel's Reaction

In addition to the operational and procedural benefits provided by Intuitive ERP, the most significant measure of Qualitel's success with their new system was the quadrupling of Qualitel's revenue in just one year. "A critical part of our goal was to enable ten million in revenue almost instantaneously, and that was met," said North.

For Qualitel, however, implementing Intuitive ERP was more than just a way to increase revenue. Enabling new business and growth strategies, enhancing their technology infrastructure, and integrating their operations all equals one thing for Qualitel: increasing the value of their business. "We received a great value from it," said North. "And we get a lot of value out of the system. The ROI is very high."

 

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